ODENSE: The heartbeat of Denmark’s badminton is their club system.
And with a well-planned and organised way of doing things, this lesser populated European nation will continue to strive to be the David in the story against Goliath as they challenge the Asian powerhouses China, Indonesia, Malaysia and South Korea.
The badminton culture is very much alive in this nation of 5.5 million people and no wonder -- they always have had stars coming through the pipeline since badminton took shape as an organised sport in 1925.
Currently, the Badminton Association of Denmark (BAD) have 100,508 registered members and there are 539 active badminton clubs.
The BAD’s director of elite sports, Finn Traerup-Hansen, said that volunteers were the pillars of their successful club system.